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The Best bulk email marketing Articles on Wine
Marketing Your Home Based Business Website


Copyright 2005 Paul Jesse

So you now have your own home based business and you have a website promoting your products or services. You sit and wait expecting fame and riches but the orders are not coming in. Where are the customers in this global marketplace you are now part of? You thought they would be beating down your door to send you money.

A home based online business is not any different from a traditional brick and mortar business in the sense that if no one knows you are in business, no one will come. You must aggressively market your home based business. There are millions of websites on the internet and possibly thousands who are selling products or services similar to yours.

How can you market your website online and offline so that people can find your business? How do you set yourself apart from the competition?

There are plenty of low cost strategies you can take to increase your chances of being found by potential customers on the world wide web.

1. Put your website URL address on everything. It should be on your business cards, your letterhead and any other materials you use for promotion. Your website address should be at the end of every e-mail you send as part of your signature. For example, if you have a website that sell leather apparel you might sign all of your e-mails with something like:

John Doe
John Doe Leather Company
www.doeleather.com

2. Submit your website URL to the major search engines. If they do not add your site to their data base then you will never be found. You are better off to go to each search engine and submit your site on your own than paying a search engine submission site to do it for you. You can do it for free yourself and if you pay a service you have no way of knowing whether they actually submitted your site or not.

3. Subscribe to various Internet forums which pertain to your particular industry. Post messages on these boards and each time you do sign your name and website address just like you do in your e-mails. Be careful not to appear to be only promoting your website. If it becomes apparent that you are spamming for your site then you will be kicked out of the forum. When you post make sure to post insightful, relevant information pertaining to the topic.

4. Set up a Blog and post to it daily, about the topic of your home based business. This is currently one of the hottest Internet marketing tools on the web. A blog is like an online dairy. Every time you post to your blog sign your posting with your name, business name and url address. For more information on blogs try searching on the term and you should find plenty of resources available.

5. Include keywords pertaining to your home based business all over your website and within the title of your website. It is not considered appropriate to simply type your keywords over and over again. This is considered spam and you could be kicked off of a search engine for doing that. Instead include lots of relevant text on your website including your keywords within the content as naturally as possible but as often as possible without going overboard and sounding silly.

The above strategies do not cost anything to implement and if done consistently over time will increase the chances of people finding your website and consequently buying whatever it is you are selling through your home based business.

---

About the author:

Paul Jesse is a retired government employee and the author of several articles on working from home. Interested in working from home?
Launch your very own money making website today that's
100% ready to take orders and pull in profits, set up
absolutely free usually within 24 hours. http://www.sheamarketing.com


Advertising for the perplexed - part IIDave CollinsCopyright 2005 Dave Collins

The previous article examined some of the basic ideas involved in advertising. We looked at why a company may want to advertise, the factors involved in choosing a suitable venue and the costs and time involved. We also explored some of the practicalities to consider and how to research your potential venue.

Once you've chosen where you're going to advertise, the next critical factor will be how well you know the target audience. The more information that you have to hand, the better you can tailor your content around their needs and expectations.

You need to make sure that you speak in their language, try to give them what they're already used to, or grab their attention with something new. But be warned, these are pushy and innovative times. Whatever gimmick or spin you use to stand out may well have been tried many times before, so don't over-rely on it.

Like a good informative web page, the ad needs to first of all catch their attention, and compel them to click on it.

There should be more focus on the benefits of the software than the features, and the ad should really push the download or sale. It should also be as compelling and striking as possible - not easy when you're limited by a number of characters, file size or space to work with!

Bear in mind that like any strategy, your advertising will only be as strong as its weakest link. Don't spend thousands of dollars on good placement, only to use some awful home-created banner that you knocked together with Paint Shop Pro 4 three years ago.

If graphic design is not your strong point, then get a firm to design some decent graphics for you. The same goes with writing the ad copy. Most people can write, but few are writers. Try to make sure that someone with more than a thesaurus-dictionary gift set writes your copy for you.

Aside from the wording, the basic market principles apply. Grab their attention, tempt them, and compel them to act. "50% discount" is eye catching, as is some form of "only valid today" type of offer.

But when the potential customer clicks on your ad, you're only half way there. You now need to make sure that the page they land on carries on the good work. Realistically, many will click on the ad out of idle curiosity, and very few (if any) will have made up their minds to purchase already.

You should therefore use a separate landing page, as opposed to your regular main website page. It should contain the same information and use the same language, tone and focus of the ad, but now you're not restricted as to what you can do, or how much space you have to work with. Here, you have all the space you need to go all-out with the sales drive.

On a technical level, make sure that your landing page is not linked from anywhere in your website, so as to ensure that everyone coming to this page has been driven there by the ad.

If you're sharing a landing page, then at least make sure that you use a unique referral string. To be able to evaluate the success of the ad, it's critical that you can distinguish these visitors from the regular site visitors.

This brings us neatly onto the subject of tracking, without which you are effectively deaf, dumb and blind to the effects of the ad. A unique landing page on your website is ideal, and if possible, make this point to a separate payment page as well. You can also use cookies or referral strings in order to sharpen the accuracy of the tracking.

Usage of decent web log analysis software should let you see how many people came to the landing page, how long they spent there, which links they then clicked on, who downloaded from there, who purchased, and perhaps even who came back to the website later.

The analysis and follow-up of the campaign is surprisingly often completely overlooked. This is a great loss, as in some respects this is one of the most important stages of the whole process.

When it comes to gauging the level of generated sales and registrations, you need to take into account the final date of the ad, plus the full length of the trial version and then add a little extra time. Some may view the ad, click, download the software, but may not install it for a few days or even longer.

As an example, a company may choose to run a series of ads in a newsletter that is sent out from Monday to Friday of a given week.

Some people may not respond to the ad until the following weekend (or later), and only then download your thirty day trial. So we're already looking at 35 days after the ad was first run, and that's assuming that they install the software as soon as they download it. Some people may even register after the trial has elapsed. So don't go writing it off as a failure on day two of your advertising campaign.

To accurately evaluate the success of the campaign, you need to go back to your original goals.

If your primary goal was to achieve a higher level of sales, then it should be reasonably easy to see how many were generated by the ad. As with everything related to advertising, your data won't be 100% accurate, but it should give you a good idea.

If the primary goal was increased exposure, then you should be looking at how many people were exposed to the ad, how many viewed the landing page content and website, and perhaps even downloaded and purchased the software.

At this point, there are four possible scenarios.

(1) The ad appears to be successful.

Your goals have been achieved as a direct result of the ad, and more advertising with this vendor may be considered for the future. Even with this success, don't rule out the fact that your figures can be further improved, but don't forget that they can worsen too.

You should also be careful not to immediately engage in a long-term contract with this vendor. Not only because there are other advertising options out there, but also because any ad has a certain lifespan until it reaches its saturation point. At the very least consider trying different products, wording (or graphics) or even a different type of offer or discount.

(2) The ad doesn't appear to be successful.

There has been little generated in terms of exposure or sales, and you can't help but feel that the venture has been a failure.

The first thing you have to do is to try to determine the reason for this.

It may be the product itself, the ad copy, the ad, or perhaps the targeting was off. It may even be as a result of the ad placement, or the offer or discount not being generous enough.

If the ad failed, it is very important to ascertain exactly why. Don't just dismiss it as a failure, or a "bad" place to advertise, and don't be afraid to go back to the vendor for feedback. If you explain that you're interested in making this work, as opposed to complaining that they didn't deliver the results you expected, you'll usually get a positive response. See what they can do to help, after all, it's in their interests that you walk away satisfied by your experience.

(3) The ad appears to break-even, but little more than this.

Go back and read number (2). Not being a success counts as a failure.

(4) You're not sure whether the ad was worthwhile or not.

There has been some response, but it's difficult to see whether it was a worthwhile experience or not.

It's very important that you get to the bottom of this. Go through your statistics again, and filter through your logs to see exactly what the visitors did, where they clicked, and why they behaved as they did.

It is extremely important that at the end of the process, you know whether it was worthwhile or not. Failure to do so will result either in a wastage of money or a wastage of opportunities.

It's all too easy to throw money away on bad advertising. It's just as easy to be scared-off by risks, or for that matter throw potential opportunities away. Like any form of marketing, there are no guarantees that you'll achieve the results you hope for. But by failing to try, you're absolutely guaranteed never to reach them. The best you can do is to prepare the ground and cover all options as thoroughly as possible, take a deep breath and then take the plunge. Be seen, be sold.

---

About the author:

Dave Collins is the CEO of SharewarePromotions Ltd., a well established UK-based company working with software and shareware marketing activities, utilising all aspects of the internet. http://www.sharewarepromotions.comand http://www.davetalks.com




A Short bulk email marketing Summary
Full Size Bed - Huntley Full Size Bed - Hillsdale Furniture


Our Huntley Bed is impressive in its stature and detail.

Features: Traditional and attractive Intricate turnings and castings Sculpted finials Scrollwork echoing a heart motif High profile headboard Finish:
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Dimensions:
Headboard: 55"(W) x 57"(H)
Footboard: 55"(W) x 35.5"(H)
Bed Frame: 76.5"(L) x 54"(W)


Price: 342.16



Toffee Mission Computer Desk - Raymond Furniture - SD16GM-TOFFEE


SD16GM-TOFFEE Features: All solid hard wood and wood veneer construction (white with MDF veneers) with crew on wood back panels Non-toxic 20+ step P.U. finish process for thick and durable beauty Barrel nut hardware for superior construction Mortise and tenon joinery for lasting durability English/English Dovetail drawers for lasting strength Solid-ply constructed side for maximum drawers storage Heay-duty metal Euro glides for smooth slide and stop wood corner blocks adding sturdiness and strength to cases Replaceable case goods top and drawer front Finish:
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Dimensions:
44"(W) x 25"(D) x 30"(H)


Price: 559.55



Dining Room Furniture Set in Cherry 5 - 712-DSET-5


Includes: 1 x Dining Table with Frosted Glass in Cherry (712) 3 x Microfiber Parson Chair in Cherry (Set of 2) (713S-SET) 1 x Server in Cherry (711-40) Features: Table has beveled frosted glass Chairs have Chocolate microfiber seat and back Dimensions: Table: 38"(W) x 64"(D) x 30"(H) Parson Chair: 26"(W) x 21"(D) x 40"(H) Server: 52"(W) x 17"(D) x 34"(H) Finish:Cherry with Cherry Veneer


Price: 1225.80



Futon Cover in Newport Navy Stripe - Full Size Classic Print with 2 FREE 18" Pillows - 33-1804-637


Discover solids, patterns and novelty designs in our creative selection of designer print fabrics. We carefully select our fabrics from fine print mills that our dedicated to quality and fine craftsmanship. Our extensive line of designer print futon covers is well coordinated to satisfy classic, traditional and contemporary preferences. They are constructed using durable and soft polyester and cotton variances, able to withstand constant use and easy to spot clean or wash when needed. We simply like to offer you style and versatility!33-1804-637 Features:3-Sided zipper for easy installment and removalQuality ensured craftsmanshipQuality fabrics from prestigious print fabric millsNon-abrasive, withstands constant use and easy to cleanFinish:Newport Navy StripeDimensions:75"(L) x 54"(W) x 6"(H)


Price: 79.00



Bedroom Furniture Set in Cherry with Marble Inlays 2 - 849-BSET-2


Pieces are very big and heavy.

Includes: 1 x Queen Size Bed in Cherry with Marble Inlays (849-1) 1 x Nightstand in Cherry with Marble Inlays (849-4) 1 x Dresser in Cherry with Marble Inlays (849-5) 1 x Mirror in Cherry with Marble Inlays (849-6) 1 x Armoire in Cherry with Marble Inlays (849-7) Features: Center ball-bearing glides Marble inlays on nightstand and dresser Mirror has beveled glass Armoire has double hinged breakaway doors and comes with clothes rod Dimensions: Bed Headboard: 74"(H)
Footboard: 33.5"(H) Nightstand: 35"(W) x 19.5"(D) x 32"(H) Dresser: 73"(W) x 21.5"(D) x 40"(H) Mirror: 50"(W) x 4"(D) x 49"(H) Armoire: 54"(W) x 25"(D) x 90"(H) Finish:
Cherry with Cherry and Ash Burl Veneer




Price: 5444.00



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Customer Review: He hasn't lost it! He's a great comic!

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is funny when he tells it. If you like Bobcat, you will

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Customer Review: kkkggkkgg ghhhgkk eeyeyeyeaaahhhh!!

Bobcat is one of those comedians who much like Emo or Gilbert Gottfried and that one thing stands in your way of total enjoyment, and thats delivery. If you can get by an obnoxious or bad delivery you will love the comedian. Bob's stumbling block is that high grating, chugging and trembling voice of his and it's made all the more unusall when at a few points in the album he turns on/off the voice like a faucet.



Bobcat holds nothing back on this CD in that his career in every high (high being POLICE ACADEMY SEQUELS) to every low (almost everything else) gets touched upon. We get to laugh with him then at him and even a couple other things like Celebrity Boxing gets touched on. "Funny show, till they call you."



I'd love to give it five stars but when Bob is trying to simulate a conversation on stage, it sounds amaturish and starting off the CD with talking about sperm isn't a great ice breaker. He should have saved it for later in the disc when he gets to Granny Porn (Even Bob upon hearing about such a thing sounds disgusted.) Other bits like Star Wars movies, electric razors and hunting are even better.



I hope Bob comes out with more material, cause this one really made want ot root for the guy because I want to see him pick himself up or at the very least keep working so that another CD or even a DVD can get made. I never gave Bob much credit in the past since he always looked and sounded like an idiot (he still does a bit), but now that I've grown, he's grown on me and I hope to see more.

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All Shook Up (2005 Original Broadway Cast) (Featuring the Songs of Elvis Presley)

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One more in Broadway's series of "jukebox musicals" (Mamma Mia, Movin' Out, Jersey Boys, etc.), All Shook Up features the songs of Elvis Presley. Cheyenne Jackson stars as Chad, the guitar-playing, pelvis-swiveling, blue-suede-shoe-wearing roustabout who arrives to shake up a mid-America town that's so buttoned up it forbids public necking, interracial dating, and loud music. Various romantic entanglements arise among Chad, grease-monkey/tomboy Natalie (Jenn Gambatese), her father (Jonathan Hadary), her friend Lorraine (Nikki M. James) and her mother (Sharon Wilkins), her best buddy (Mark Price), the mayor (Alix Korey), and the sexy new museum caretaker (Leah Hocking). The rest of the plot? Well, that's pretty much it, as the characters mostly run around trying to figure out who they're in love with, fitting in excuses to sing such Elvis hits as "Jailhouse Rock," "Can't Help Falling in Love," and "Don't Be Cruel." Jackson won the lead shortly after arriving on Broadway by way of Seattle community theater, then took a role in the movie of United 93. --David Horiuchi

Customer Review: Elvis Does Broadway Well

The music in this show is great. They didn't hire some Elvis impersonator to come and do this show. These are Elvis songs that have been reinvented in a musical theater style, and they sound great. That being said, just from listening to this CD you get very little about the actual plot of the musical. After reading the synopsis you can listen and understand what is going on, but just popping this CD in without glancing at the production notes will lead you to musical theater Elvis songs. I really enjoyed the music on this CD. Some of the voices need a little work, but overall my toe was tapping and my head was bopping. Good for new musical fans, as well as musical collectors. Probably not good for Elvis purists. Favorite song: "Teddy Bear/Hound Dog"

Customer Review: We're left not right, and Elvis Presley Is Gone

If you like songs recorded and performed by Elvis Presley, this Compact Disc may not be to your music liking.

Despite the #1 HIT record title, there is no song by Elvis Presley. There are no images/pictures of Elvis Presley.

In minimized text on the back of the CD there is:

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The CD is fom SONY and BMG 2005 issue, RCA who released the title song is not mentioned. Also, there seems to be no 33/1/3

12" vinyl record album for this title. The music industry has created something out of nothing. I started enjoying Elvis Presley in October 1957 "Jailhouse Rock", and it still does, but this ALL SHOOK UP seems bogus, without songs by Elvis Presley.

>The cartoon cover is cute, but Elvis Presley is missing.

For Elvis Presley singing his #1 hits, there are none on this CD.

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